About me

Hi, I’m Michelle! I’m a data-driven marketing professional with a passion for leveraging insights to make strategic decisions. I created Ten Point Nine Marketing because I’m passionate about helping businesses learn how to utilize marketing data and implement top tier branding strategies. I’m an expert in uncovering valuable insights to create marketing solutions. By providing data-centric recommendations, I facilitate growth in dynamic and competitive markets.

My background

I initially pursued the marketing industry because I was captivated by the creative geniuses behind advertising. That soon turned into a fascination for the why marketers make decisions, ultimately leading me to my sweet spot between creative and data-driven marketing.

I earned a Master of Science in Marketing Intelligence from Towson University, which is the integration of marketing research, strategy, analytics, data management, and digital marketing. I currently hold a full-time position as marketing manager at KAYAK, specializing in paid media.

My Mission

I started Ten Point Nine Marketing to help businesses thrive in our current environment of data abundance. My mission is to help marketers make confident decisions based on data.

With the Ten Point Nine approach, your marketing strategy will be exceptional, but always evolving. Marketing is an ever-changing discipline, so there will never be a time where any approach is absolutely perfect. We can push the limits by outperforming on the 10 point scale — but we’ll never round up to an 11/10 — because there’s always room for growth.